Branding starts with a clear strategy. A brand strategy provides a central idea for all actions and communications. It is a general road map that guides marketing and provides clarity and inspiration to employees. The best brand strategies are so differentiated and powerful that they outrun the competition. They are easy to talk about, whether you are the CEO or an employee. Brand strategies need to resonate with all stakeholders: from employees to the media to customers.

Brand strategies are based on a vision. It emerges from a business’s strategies, values, culture and customer’s needs and perceptions. A brand strategy defines positioning, differentiation, the competitive advantage, and a unique value proposition.

The role of Dyseno in developing a brand strategy is to facilitate the process: asking the right questions, providing relevant input and ideas and achieving resolution.

Making your brand stand out is essential in today’s world filled with media. Your identity and the experience you give to your stakeholders is what’s setting you apart.

By creating a brand identity and a brand experience that stakeholders can relate to, they will fall in love with your brand. Building a strong relationship with your stakeholders is essential for bringing in new customers, as well as keeping them loyal and reducing customer churn.

A brand identity creates recognition, differentiation and an emotional connection. It connects the big idea to sight, hearing, taste, smell and touch. A brand experience is the emotions of a person using a certain product or service. It combines the aesthetic and functional aspects of a brand.

Dyseno creates communication assets based on the goals, core values, competitors and audiences of your brand. These separate assets are put into a unified, authentic, durable and flexible system, to convince customers and lead employees.

Marketing is all about delivering a message. Conveying the story of your brand. The goal is to persuade the audience to learn about your brand and purchase its products and services.

Marketing is not possible without a brand strategy and design. As cultural and industrial trends evolve over time, marketing methods change with it. The core of your brand remains the same and forms the base for all marketing activities.

A marketing campaign interacts with the audience’s mindset. It is a set of communication activities to reach people’s thoughts, feelings, experiences, images, perceptions and beliefs around a brand.

Dyseno creates clear, relevant, distinctive and consistent touchpoints to achieve brand awareness, brand associations, brand loyalty and brand quality perceptions.