Frisian youth community

Moaie Famkes is a Frisian community for the youth of The Netherlands.

Dyseno created the brand identity and brand experience. By creating a fun, recognizable and colorful identity, ‘Moaie Famkes’ has become a term often used by the youth. With our strategy we made the Instagram account the most famous account in the Frisian province. As part of the marketing campaign we created a clothing line that is meant to give or get.